This year the Innovation Forum day, in partnership with Creative Skillset, is the focus of what we hope will be a bigger information sharing and learning experience for us all.
During the afternoon of the Forum we’ll be hearing from experts on Film4 projects and other great examples of work that engages audiences through storytelling across multiple platforms from the worlds of TV, theatre, gaming and beyond.
With this in mind, this mail is packed with links, documents and information with all the background, learning and context for the projects that will be discussed on the day to help you be prepped and ready to engage with the themes as well as enjoy really in-depth Q&As with the speakers. We hope you will find it inspirational stuff!
Film4 Project Case Studies
A groundbreaking digital storytelling prequel to the film created by Hugh Garry in collaboration with director Lenny Abrahamson and writer Jon Ronson.
Hugh will be talking about the results of the project at the Forum, but to understand the project before the day you can explore Jon Burrough’s story across the following platforms, by clicking on the links to the sites:
This Is My Jam
You can also access all the responsive tools and games that were built based on listening to audience sentiment on social networks here:
Sadly Jon Ronson can’t join us for the Forum, so Hugh taped a conversation about their creative processes in this project which we will send out just before the Forum.
20,000 Days on Earth
An holistically commissioned film and digital project, 20,000 Days on Earth is a bold vision of one of music’s most mysterious and charismatic figures, the iconic Nick Cave. In their debut feature directors Iain Forsyth & Jane Pollard fuse drama and documentary by weaving a cinematically staged day in Cave’s life with never-before-seen verité observation of his full creative cycle.
The film is the UK’s highest grossing documentary of 2014 so far, won two awards at Sundance as well as many other international festivals, and is nominated for 3 British Independent Film Awards. To find out more about the film, take a look at at our Film4 Interview Special.
The digital project, commissioned in partnership with Picturehouse Entertainment and supported by the P&A Fund at the BFI, is a unique extension of core themes from the film and grew directly out of the filmmakers’ vision for engaging with audience in innovative ways. The Museum of Important Shit, developed with BAFTA-winning digital studio Somethin’ Else is going from strength to strength and can be explored by clicking here.
Sadly Iain Forsyth and Jane Pollard will not be able to attend the Forum to talk about the project due to shooting commitments, so we will be sending out a workshop video that serves as an overview of the project.
Other Case Studies at the Forum
A range of makers, artists and storytellers from other creative industries will also be joining us at the forum to share their expertise for us in film. We recommend you take a look at their work in advance of the Forum so that you can make best use of the panels and Q&As.
National Theatre Wales
Of the numerous immersive and multi-faceted projects created by the company, the most notable use of multi-platform storytelling was for their 2012 and 2013 show The Radicalisation of Bradley Manning. This show was a live theatre performance which invited audiences from across the world to engage through a live stream component of the show. However it also went further by inviting online audience members to comment on both the show but also the issues that the show was dealing with. These comments were on view to the live theatre audience adding a new layer of conversation and constantly changing narrative to the show. This show was viewed by people from across 80 different countries.
Their current project Bordergame is another example of how live performance and immersive theatre is embracing, engaging and experimenting with digital platforms and tools to add new to the audience experience and Artistic Director John McGrath will be talking about the project at the Forum.
You can participate in Border Game here: http://activecitizens.net/
Dennis Kelly’s enigmatic thriller Utopia centres around The Utopia Experiments, a legendary graphic novel shrouded in mystery. When a small group of previously unconnected people who have met on a forum, find themselves in possession of an original manuscript of the fabled book, their lives suddenly and brutally implode, relentlessly pursued by a shadowy unit called The Network who will stop at nothing, to keep its origin and meaning secret.
Across the first series, a story-led digital project was undertaken to immerse audiences further into the show’s shadowy world. The resulting BAFTA nominated digital work is recapped in this video here, and will be a key focus of the panel.
The series two viral marketing can be explored at http://www.thenetworkiswatching.com/.
Led by filmmaker Ridley Scott and writer Damon Lindelof, Prometheus set a new benchmark for broadening the storyworld of a film around its release. The heart of this universe was the Weyland Industries site, launched by Peter Weyland’s TED Talk with a difference – it appeared on the TED blog, but came from the future: http://www.weylandindustries.com/tedtalk
You can find out more about the genesis of the world in this article How to write a Ted Talk from the future with Damon Lindelof.
At the Forum we’ll have Filmmaker Johnny Hardstaff who made the David8 films with Michael Fassbender that were another key part of the story universe’s expansion. Meet David8, the newest android from Weyland Industries here and take an in-depth look at Elizabeth Shaw here.
Karen from Blast Theory
Blast Theory is an artist group based in Brighton making interactive work. The group has been commissioned to make work for the Venice Biennale and the Sundance Film Festival. Their work has been nominated for four BAFTAs and Can You See Me Now? won the Golden Nica for Interactive Art at Prix Ars Electronica. Blast Theory has also shown interactive and screen based works in galleries such as Museum of Contemporary Art in Sydney, Museum of Contemporary Art in Chicago, National Fine Art Museum in Taiwan and Tate Britain. Ivy4Evr was a commission for Channel 4 Education. Matt Adams is Visiting Professor of Interactive Media at Central School of Speech and Drama.
Karen is a smartphone app that uses psychological profiling in the background as you interact with a character. Developed in partnership with National Theatre Wales the app is now in alpha. Matt will present the first public showing of the app and discuss techniques for combining story telling, interactivity and game play.
Other Digital Storytelling Examples
There’s also a huge amount we couldn’t fit into the day itself, so this section is filled with links to active projects, Q&As and examples of other great digital storytelling from around the world, which we recommend you take a look at before the Forum.
David Cronenberg’s Body Mind Change
Produced by the Toronto International Film Festival and the Canadian Film Centre’s Media Lab, Body/Mind/Change had Cronenberg partner with BMC Labs, a fictional biotech firm, to develop Personal-on-Demand (POD) biotech enhancement implants inspired by the intellectual property found in Cronenberg’s films.
Miranda July: We Think Alone
A simple sharing of emails turns into an investigation on the changing nature of privacy and quiet acts of self-portraiture in the Internet age.
The concept is simple: take a picture of a picture, from the past, in the present. A really interesting example of how a very clean call to action can generate textured stories from your audience.
Welcome to Pinepoint
Produced by the National Film Board of Canada and created my Michael Simons and Paul Shoebridge, Welcome to Pinepoint is beautiful story that takes the form of an online photo-album/scrap book housing memories of a town that no longer exists.
The Wilderness Downtown
This interactive video by filmmaker and digital maverick Chris Milk uses a simple piece of personal information (the street where you grew up) and the technology of Google Earth to create a short bespoke video that takes you on an unexpected journey.
The Other Side
Daniel Wolfe (Catch Me Daddy) directs this new interactive Honda advert. Hit the R key on your keyboard to see the parallel narrative. A very simple but cinematically effective use of a technical trick.
Follow Our Speakers
If you can’t wait to find out a bit more about our exciting speakers, you can explore their worlds on Twitter and beyond by following the below links:
Frank Rose @frankrose
Frank’s fascinating media blog is at http://www.deepmediaonline.com/.
You can also buy Frank’s incredible book ‘The Art of Immersion’ with a 40% discount here. Just follow the link and add WN305 when prompted at the check out. You can also check out Frank’s article on the ‘The Blockbuster Syndrome’ which can be found here.
John McGrath @john_ntw
Hugh Garry @Huey
Matt Adams @blasttheory
Hilary Perkins @cowbite
Rebekah Wray-Rogers @grumpybekki
Johnny Hardstaff @JohnnyHardstaff
As well as the grounbreaking project surrounding Prometheus, Johnny did some work on The Counsellor, which you can watch here & here.
This scheme is supported by Creative Skillset’s Film Skills Fund, which is funded by the BFI with National Lottery funds, through the Skills Investment Funds