Commissioning Executive Anna Higgs shares docs, data and a new direction for Film4 innovation label Film4.0, at an industry forum held at Channel 4 on Tuesday 19th November 2013
Hello! Those of you following @Film4Insider on Twitter on Tuesday may have noticed us getting rather excited about an event we held at Channel 4 headquarters - a Film4 Forum dedicated to exploring innovation, sharing learning and showcasing projects. Our partners from organisations like Picturehouses, Rook Films and the BFI participated in panels, guest speakers like Marc Schiller and Hugh Garry gave keynote speeches, and we heard from a range of special guests, industry spokespeople and of course the team at Film4.
In the spirit of openness, transparency and innovation, we wanted to share a few things from the day with a wider audience – which is why I’m writing this blog! You can now watch videos from the day here, and at the bottom of the page, you can find download links to two PDFs. One is to the keynote speech given by Marc Schiller, CEO of Bond Strategy and Influence, who talked brilliantly about engaging audiences using live data. The other is a round up of all Film4.0′s projects so far, since the hub was created two years ago. We’re incredibly proud of all our projects, from Dreams Of Your Life to A Field In England, and you can find out more about all of them in the PDF.
This leads me neatly on – almost as if I’d planned it – to one of our major stories of the day. We were thrilled to launch Film4.0 two years ago, to plant a flag in the fertile turf of UK digital filmmaking innovation. What we’ve found over the two years is that digital works best when completely integrated, so Film4.0 as a label is being retired and Film4 as a whole will be embracing innovation. We’ll commission the same groundbreaking work, but without the budget restriction, and the projects will all be totally plugged into the heart of what Film4 does. It is a hugely exciting announcement for the whole team!
Finally, while it is of course impossible to completely replicate the live forum experience, we’ve done our best on Storify – for pictures, videos and tweets from the event, please click this link. We’re also pleased to be able to share this link from the BFI where you can find BFI case studies of films we talked about at the forum, including this one on A Field In England’s release, which shares hard data on who watched the film when and how.
Thanks again to those who came to the event and made it so special. We really hope these links and documents will be useful to anyone with a passion for commissioning, developing, funding, distributing and exhibiting film in the UK industry. I’ll leave you with one slide from my talk – an inspirational quote that really sums up what the Film4 Forum and digital innovation at Film4 are all about: